Bitly is the best-known link shortener, but many teams only need clean short URLs, basic click stats, UTM-friendly links, and a branded domain — without upgrading to a paid workspace.
MyURL.su is a free URL shortener you can use as a Bitly alternative: shorten any public link, optional custom aliases, QR codes, a dashboard with click analytics, a bio page, and one verified custom domain per account.
MyURL vs Bitly at a glance
| Feature | MyURL | Bitly |
|---|---|---|
| Free shortening | Yes | Yes (limits apply) |
| Click analytics | Yes | Yes (tier limits) |
| Custom short aliases | Registered users | Paid tiers |
| Custom / branded domain | 1 verified domain | Paid / branded plans |
| Bio / link-in-bio page | Yes | Varies / paid |
| Password-protected links | Yes | Paid tiers |
| QR codes | Yes | Yes |
| API | Yes | Yes (paid features) |
When MyURL fits well
- You want a simple free shortener without managing a Bitly organization.
- You need UTM parameters preserved when shortening campaign URLs.
- You want one branded short domain plus myurl.su — and choose per link.
- You prefer a lightweight dashboard instead of a full marketing suite.
When Bitly may still win
- You need many branded domains at scale, enterprise SSO, or deep integrations already wired in your stack.
FAQ
- Is MyURL a good Bitly alternative for free?
- For personal sites, blogs, and small campaigns, yes — you can shorten links, track clicks, use custom aliases, a bio page, password links, and one verified custom domain on a free account. Large teams needing multi-domain workspaces and enterprise controls may still prefer Bitly.
- Can I migrate links from Bitly to MyURL?
- Create new short links pointing to the same destination URLs. Short codes on myurl.su (or your custom domain) will differ from Bitly; update placements where the old short URL was published.
- Does MyURL support UTM tags?
- Yes. UTM query parameters on your long URL are kept when you shorten, so campaign tracking in Google Analytics still works. You can also add UTM tags in the shortener form when signed in.
Need platform-specific tools? See our free link tools or read guides on the blog.
