Temporary links for giveaways and event promos
Forever links sound nice until someone finds last year's coupon in a forum thread.
Read →Guides & notes
Blog
Short, practical posts about links — not another listicle.
Password-protected short links — when they're worth the friction
Password links annoy everyone. Sometimes that's still cheaper than a leaked staging URL.
Read →Picking a short link slug people might remember
Random slugs are fine for Slack. For anything you'll say on a podcast, pick the word first.
Read →Click tracking when you're not a "data-driven marketer"
You printed 200 flyers for a church bake sale. Enterprise analytics is not the move. Ten clicks still tells you something.
Read →QR codes on flyers — size matters more than design
We watched a cafe print 800 table tents with a QR code you needed a magnifying glass to scan. Art direction lost to physics.
Read →Campaign URLs look terrible and that's costing you clicks
Your landing page can be fine while the link in the ad comment looks like a scam. UTMs belong behind the short link.
Read →The Instagram bio link problem (and what people actually do)
One link in bio. Everyone has opinions. Here's what we see small accounts doing that doesn't involve five more signups.
Read →Short links in Telegram actually get clicked
A friend sent a four-line Google Drive link into a group chat. Three people asked if it was a virus. That's the whole post.
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